Customer Success Story: Tesla Motors

Scaling Up Operations for Business Growth

About Tesla Motors

Tesla Motors, Inc. designs, manufactures, distributes, and sells electric vehicles and renewable energy storage. Since it was founded in 2003, Tesla has delivered over 107,000 Model S vehicles across the world, offering leases for its vehicles in North America, Europe, and Asia. It also provides services for electric vehicles, owning over 120 service locations. Tesla’s manufacturing plant is based in Fremont, CA.

Business Objectives

360 Business View: Consolidate individual business functions, work streams, and operations into an integrated environment

Agile, yet Powerful Technology Stack: Identify & Implement technologies and tools that can be flexibly applied to evolving organizational demands

Unified Operations & Standardized Analytics: Standardize enterprise-wide business KPI’s and to facilitate coordination between teams, departmental activities and performance analytics

Strategic Growth: Drive business goals across organization & departments with universal metrics correlating to bottom line results

Our Solution

Full Data Warehouse Implementation & Integration

Implementation of a centralized Data Management infrastructure & Business Intelligence layer that created an integrated 3600 view of business operations

  • Leveraged technology stack & data stores for Data Exploration & Mining
  • Developed & implemented Prescriptive Analytics models that drive growth strategies and measure results along the way
  • Automated data cleansing, processing, and distribution of data to the relevant teams in near real-time
  • Unified, Tracked and Analyzed departmental activities against core operational performance measures
  • Increased visibility across the organization with automated dashboard creation & delivery to key stakeholders
  • Drove adoption of solution deployment across the enterprise, without impeding on-going business operations

Business Benefits

Project Details





Project Scope:

Comprehensive EDW Development

Data Analytics & Business Strategy

Data Lifecycle Management

Departmental Data Marts

Data Integration / ETL Processing

Enablement of Self-Service Analytics

On-going IT Maintenence & Support

Dashboard Delivery & Automation

Analytics Solutions:

Sales Servicing

Production Planning


Technical Support


Retail Development


Manufacturing & Floor Automation


Accelerated Analytics Lifecycle

With automated data processing of the individual departmental data sources according to standardized and universally agreed upon business logic, analysts could immediately begin their data mining without having to spend weeks extensively prepping the data for analysis. This reduced the latency of insight propagation from weeks to a daily delivery.

Some examples of dashboards created and delivered daily to C-level executives are:

  • Production Planning
  • Opportunity Analysis
  • Competitor & Market Share Analysis
  • Service Center
  • Sales & Master Planning
  • Service Management
  • Factory Gate Quality

Technical Advantages

  • Flexible & Extensible EDW
  • Faster Performance
  • Self-service enablement
  • Automated dashboard creation
  • Reduced administrative tasks

adminCustomer Success Story: Tesla Motors