Customer Success Story: Experian Information Solutions

Achieving Advanced Customer Analytics


About Experian

Experian Information Solutions, Inc. is a global leader in providing information, analytical, and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. In North American, Experian manages over 1.5 petabytes of data, earning over $2 billion in sales revenue annually.

Business Objectives

Understand where consumers need help in their financial journeys, and pinpoint exactly which of Experian’s business segments can address these touch points

Segment & engage consumers more effectively with targeted advertising

Implement a consumer-centric business model

Grow Experian.com, the premium membership product

Create more useful and relevant offerings to its consumers

Our Solution

The Strategy for Consumer Services Begins with Data

Key Requirements

  • Consolidation of data sources
  • Data accessible to teams across business segments
  • Faster performance of data warehouse
  • Integration of consumer data near-real time including Big Data from third party site, email, and social

Migration to Netezza by Systech

  • Migration from SQL Server to IBM’s PureData powered by Netezza
  • Netezza offered timely processing & compatibility with other tools
  • Fast, easy integration of data sources with varying data variety, volumes, and velocity

Business Benefits

Project Details

Project Date:

2015-2016

Industry:

Information & Financial Services

Engagement type:

EDW Platform Migration

ETL Architecture & Configuration

Dashboards & Reporting

Technologies:

IBM PureData for Analytics (Netezza)

Informatica

Cognos

Enhancing Customer Experience Management

  • Call centers tracked customers with full visibility, enhancing customer service
  • Product development cycle reduced to weeks (previously one year)
  • Marketing analytics informed positioning of Experian.com, 20% growth achieved as a result
  • Launched freecreditreport.com, resulting in ~1.5 million new members, a portion of which converted to paid members
  • Expansion of mobile device offering in response to cohort analysis
  • Created new customer touchpoints by understanding why customers engaged on Experian.com

Technical Advantages

  • Test Query: 4 billion records in 5 minutes
  • ETL jobs took 1 hour instead of 7 hours
  • Data was in one place and accessible to all teams within Experian

adminCustomer Success Story: Experian Information Solutions