Establishing strong relationships with your customers isn’t an easy task. In today’s digital age where customer data comes from all directions, understanding and responding to your customers’ needs emerges at the core of your competitive advantage. Investing in the quality of your customer data can reveal opportunities to respond to customer behavior as it happens: initiating a highly personalized interaction between your customers and your brand.
Proficiency in customer analytics, therefore, is a critical component of your customer-facing strategies. While effective metrics are specific to each individual organization, this checklist can help you determine broader methods of analysis to apply to your customer data as it relates to the goals of your organization.