Customer Success Story: Fox Filmed Entertainment

Cross Channel Analytics & Self Service BI


About Fox Filmed Entertainment

Fox Filmed Entertainment (Fox) is a producer and distributor of motion pictures, television and home entertainment programming worldwide. It operates as a subsidiary of 21st Century Fox, releasing more than 1,000 film and TV titles each year to the home entertainment market. In total, Fox Filmed Entertainment accounts for more than 22% of its parent company’s revenues.

Business Objectives

Building a responsive business across segments: Fox’s fast-paced growth meant teams needed to derive real-time insight through ad-hoc reporting and self-service analytics

Operational efficiency: account for the increasing volume, variety, and speed of its data—with the capabilities to scale across the organization and serve individual needs in Category Management, Sales Planning, Marketing Analytics, etc

Our Solution

Building a Logical Data Warehouse

  • Operational efficiency: The platform should streamline the information architecture by standardization and removal of redundant technology and data artifacts, reducing costs for Fox.
  • Provable Integration: The platform must easily be integrated with Fox’s data center within 24 hours, proving the low risk of integration as well as fit.
  • Extensibility: The platform must embody a delivery framework that is flexible and extensible without disrupting the user experience, and will support self-service & advanced analytics

Migration to Netezza by Systech

  • Systech secured Total Cost of Ownership (TCO) at a third of competing platforms
  • Migration only took 4 months as opposed to 1 year
  • Netezza integrated easily with Fox’s Data Center & Network (Within 24 hours during Proof of Concept)

Business Benefits

Project Details

Project Timeline:

2011-2012

Industry:

Entertainment

Engagement type:

EDW Platform Migration

ETL & Data Integration

Metadata Management

Dashboards & Reporting

Technologies:

IBM Netezza

Business Functions:

Category Management

Sales Intelligence

Marketing planning

Customer Experience

Vendor Managed Inventory

Achieving Better Visibility Across Departments

Category Management System

  • Assortment Planning & Merchandising
  • Market Share Analysis
  • Sales & Inventory Analysis
  • Promotion & Event Analysis

Competitive Sales Intelligence & Customer Analytics Reporting

  • Weekly reporting of total market views of Domestic & Home Entertainment Sales
  • Combined domestic point of sale (POS) data with Category Management data

Home Entertainment Data Warehouse Project

  • Decision support system and day-to-day financials

Sales Planning

  • Developed an account-level planning system for selected territories of Home Entertainment International and Domestic markets

Technical Advantages

  • Seamless integration
  • Faster queries
  • Reduced administrative tasks
  • Greater flexibility
  • Reduced cost

adminCustomer Success Story: Fox Filmed Entertainment