Category Management

What is Category Management?

Category Management is a set of strategies that helps businesses manage their lines of products (categories) as business units, allowing for collaboration between retailers & manufacturers, increased savings, and streamlined operations.

Use Category Management to get your products to the right place, at the right time while achieving consistent profitability.

  • Create new levels of loyalty with customers. Segment customers, target & reach them with greater effectiveness while improving customer experience in store.
  • Enhance supply-chain efficiencies to increase margins. Optimally build brand equity via direct-to-consumer and trade-to-consumer simultaneously
  • Improve shelf efficiency.
  • Tie marketing outcomes to financial results. Allocate spend and investments to maximize ROI without diluting brand assets. Measure profitability by establishing KPIs.
  • Influence customers (retailers) based on facts. Grown your brand and category simultaneously. Collaboratively target profitable customer segments.

What’s possible in Category Management?


  • SKU Rationalization Analysis
  • Item Distribution & Deletion Analysis
  • Seasonal Assortment Analysis
  • Store-to-Consumer Assortment Planning
  • Cross-Selling and Cannibalization Analysis


  • New Item Launch Analysis
  • Pricing Analysis
  • Retailer Ad/Promotion Analysis
  • Special Event/Holiday Analysis


  • Display Fixture and POP Analysis
  • Category Placement & Flow Analysis
  • Cross Merchandising Analysis
  • Merchandising-to-Store Planning
  • Plan-O-Gram Analysis

Outlet & Consumer Understanding

  • Outlet Consumer Profile
  • Store Outlet Profile
  • Market Basket Analysis
  • Psycho/Demographic Analysis

Product Performance

  • Geographic Analysis
  • Channel Analysis
  • Vendor Comparison Analysis
  • Retailer Share vs. Market Analysis
  • Opportunity Analysis

ROI & Profit

  • Promo/Event ROI Analysis
  • Retailer Margin/Profit Analysis
  • Category Contribution Analysis
  • Vendor Profitability Analysis
  • Profit Optimization Analysis

Demand Planning & Inventory

  • Out of Stock (OOS) Monitoring
  • Inventory Capacity Planning
  • Forecasting Planning
  • Shrink Analysis
  • Supply Chain Flow Analysis

What we do

Systech’s approach to Category Management combines consulting services, business process design, system/software integration and advanced methodology.


  • Enterprise-wide insight for all users, enabling fact-based decisions and intelligent interaction
  • Pre-designed templates embracing existing data sources and seamlessly integrating with transactional solutions to improve business insight
  • Slice & Dice, Drill down data across different dimensions hierarchy
  • Achieve a unified view of data from multiple sources
  • Ad-Hoc reporting & dashboards
  • KPI Measurement
How can Systech help you?
  • We identify resources from Manufacturers, Retailers, Distribution and Partners:
    • Key Account Managers
    • Sales
    • Supply Planning / Distribution
    • Store Management
    • IT & Analytics
  • We’ll help you to define objectives, metrics, & goals
  • We’ll help you establish initiatives and timelines
  • Plan

    Identify retailer strategy & objectives
    Understand category contribution to growth
    Identify resources – supply chain, store management, IT

  • Develop

    Develop capabilities for analysis
    Develop data mart, reporting, analytics capabilities (incrementally)
    Perform Key Analysis: Promotions, Assortment, Market-Basket Analysis, Consumer Insights

  • Launch & Monitor

    Launch initiatives around pricing & promotion programs, cross-merchandising, etc.
    Use Scorecards to monitor performance.
    Communicate category plan & track implementation.

  • We’ll implement solutions based on best-of-breed Business Intelligence technology
  • We’ll manage complexities of working with different retailers across geographies
  • We can set up a completely automated process
  • You’ll have a single, unified interface for different types of users – from partners, to power users
  • Your capabilities will include visualization dashboards, simulation, ad-hoc reports
  • Our approach is to Think Big, but Start Small
  • Business driven: We’ll  identify initiatives and build capabilities to support them
  • Release often: We’ll support periodic release of the collaborate category management platform based on priorities driven by:
    • Business needs + data availability
    • Time to market
    • Benefit & Impact

Our Services

From strategy to application development, our services cover the full spectrum of BI capabilities and enablement.

Big Data Management

Harness and integrate your unstructured data by establishing robust infrastructure to support its speed, size, and variety.

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Cloud Integration + Hybrid

Evolve your data management capabilities in the cloud without compromising business agility; reduce time to market, connecting data across on-prem, cloud, IoT, streaming and Big Data.

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Enterprise Data Lake

Store and process your raw Big Data into fit-for-purpose data sets. Enable smart data discovery and advanced analytics capabilities.

Strategy Development

Develop analytical strategies based on organizational goals, foreseeable opportunities, and technology capabilities.

Enterprise Data Warehouse

Ensure that your data is stored, processed, and accessed efficiently to support the growth of your organization.

Technology Evaluation

Maximize your use of technologies and data investments by addressing pain points and establishing best practices.

Data Quality & Governance

Establish a strong governance strategy to comply with regulation, reduce costs and security risks, and secure sensitive data.

Master Data Management

Identify the most critical information in your organization and create a single source of truth to power business processes.

Application/Portal Development

Develop custom applications to aid your teams in care management, operational intelligence, and predictive analytics.

Our Customers

Case Study: Developing Custom Applications for Category Management

At a major Media & Entertainment group, Systech built a full data warehouse & Category Management Application that featured category-wide, store-level reporting, new release forecasting & allocation, store-level assortment planning & merchandising, & store consumer profiling and marketing. Currently, Systech’s teams are leading migration of legacy systems onto the cloud, improving performance & enabling advanced analytics around customers and recommendations by effectively capturing and managing their Big Data.

See a full list of our customers.

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