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Business
Scenario:
I
have 200 stores throughout the United States and additional
50 stores throughout Canada and Europe. I am dealing with
several Point-of-Sales systems and currencies.
How
do I collect, categorize, and analyze all this data?
What
products are selling?
What
channels are they selling through?
Where
are these products selling?
Who
is my customer and what are they buying?
Is
my product promotion and POP effective?
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With
Retail Insights:
1.
I know my top 10 selling items by region, country, and store
for the week, month, quarter, and year.
2.
I know that 20% of my sales are coming from the internet and
I'm collecting valuable customer reference to enhance customer
relationship.
3.
Customer's preferences are geared from the fact that product
Z is selling very well in the Eastern U.S. but not so well
in the Midwest or the West.
4.
Last month's promotion increased sales in 80% of the stores
at an average of 10%. Adjusted for seasonality the increase
per store was 7.5% in 80% of the stores.
5.
The characteristics of my stores that didn't increase sales.
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