|
Credit
Card Insights Applications
Monitor
and analyze credit card activity:
A fraud risk manager can identify unusual charge
activities by applying sophisticated statistical models to
detailed customer records in a multi-terabyte database. Upon
discovering potential fraud, the risk manager can drill down
to evaluate specific charges before freezing the card. A risk
manager can also understand the overall run-rate trends in
different geographical locations, based on different types
of cards (lost, stolen, counterfeit), to reduce the instances
and the cost of fraud.
Target
customers for promotions:
Analysts can apply set analysis that will cluster
customer sets by an attribute (such as age, income level,
and/or address), which is correlated with a propensity to
need financial advisory or private banking services.
Monitor
and improve the results of marketing campaigns:
Retail banks and brokerages can perform sophisticated
regression analysis to assess the relative effectiveness of
various marketing promotions to generate increased sales of
their company's most profitable products.
|
